And We're Off... Art in Ad Places Launches

 Artwork by Adam Wallacavage. Photo by Luna Park.

Artwork by Adam Wallacavage. Photo by Luna Park.

Today we launch Art in Ad Places, a 52-week public art project replacing NYC advertisements with artwork. Every week, starting this week and continuing for a full year, AiAP will install a new artwork by a different artist at a payphone in New York City. AiAP is an active and artistic response to the unending proliferation of outdoor advertising in New York City and elsewhere.

 Artwork by Adam Wallacavage. Photo by Luna Park.

Artwork by Adam Wallacavage. Photo by Luna Park.

AiAP kicked off with an installation by Adam Wallacavage, who told Hyperallergic, "I like the idea of someone seeing my piece and wondering what they’re supposed to be buying or where the nonexistent punchline is." The poster, from Wallacavage's Shipwrecks of Unicorn Beach series, can be found the corner of Lorimer Street and Metropolitan Avenue in Williamsburg, Brooklyn.

Keep an eye on this site, and follow AiAP on Instagram and Facebook, to stay up to date with future installations.