Few industries rely more on advertising than fashion. What’s a super-model’s dream? To be on a billboard in Times Square, selling Chanel or Louis Vuitton to people being convinced to take on more credit card debt. Simultaneously, the industry is a huge strain on the environment, responsible for an estimated 5% of greenhouse gas emissions globally. And, on a level that perhaps feels less abstract than the long-term effects of climate change, about 30 million animals are killed each year for their fur. So there’s something especially satisfying about installing this series of posters by Praxis in spaces so often used by the fashion industry.
Praxis told us, “The city bombs us constantly with advertisement, trying to sell us just whatever, and as long as it pays well, every space is available for rent. But the Streets are the people’s media as well, free, massive, and for all, and not having access to a company budget shouldn’t stop anybody from giving an other purpose to all this space we have in the city. Art, activism and self expression should always have space to communicate, given or taken.”
So, get out there and take space!