"While painting this piece, I imagined being emerged in a place of solitude and peace. It is the kind of space that most often can only be created within ourselves; when the outside world does not provide it. I choose this piece for Art in Ad places because it is quiet and gentle, it is unobtrusively there for those who want to observe it. I hoped this would translate in a busy metropolis as a sort of respite from the noise, and maybe even a gateway for daydreaming." - Amy Sol
Every time we explain Art in Ad Places to someone who works in marketing or advertising, one suggestion inevitably comes up: Pitch this project to brands, with some big corporation paying artists to put up their work all over the city instead just printing up 1-2 posters and having to go the guerrilla route. But that (largely) misses the point. All too often, brands + street art wind up like this. Maybe it's a lack of dreaming that stifles those advertising exec's imaginations. They have an inability to envision a world without outdoor advertising. This week, Amy Sol is here to help.
PS, this piece is backlit, so if you can find it, dusk or night are the best times to stop by.