Plenty of ads prey on insecurities. They say, "If you buy him a Coke, he'll be your friend," and "If you wear that shirt, she'll think you're cool." But Alex Krokus' comic turns that around. He told us, "Advertising preys on the depressed, the hungry and the unfulfilled. I made this comic for Art in Ad Places proposing an alternative to how to reach out to those individuals. What if instead of struggling to buy happiness alone, they had a community that gave them a sense of belonging and support? What if instead of advertisements, a billboard's only intent was to make us laugh? Or think? Or have a conversation?"
And there's something that feels just a bit absurd, in the best way, about having this comic in a pay phone, in a space normally reserved to grab your attention and make you feel bad. It's incongruous. It doesn't shout at you. But, for the curious who stop and spend a moment with it, there's a gift.